Motorola to focus less on Motoblur, more on products
Motorola's Motoblur software for Android was never a selling point for its Android devices, and it looks like the company has seen the light, as it plans to focus less on Motoblur and more on its smartphones.
Today's smartphone market is overflowing with devices and their hardware specs (processors, screens, and so on) are becoming increasingly similar among the brands, so it's understandable that a company would turn to software to add its own unique spin to the devices.
For Motorola, its solution for Android was Motoblur. and heavily promoted on the
During its Q2 2010 earnings call, Motorola's CEO, Sanjay Jha, said Motoblur continues to be important and that it will keep on evolving the software to increase functionality. However, Jha also admitted that it's hard to convey the value of Motoblur in a 30-second ad and going forward, it will concentrate more on its products. In fact, we've already seen this shift with the launch of the Motorola Droid X where the company downplayed the software and focused more on the features of the phone. It also looks like this will be the strategy for the .
Frankly, we think this is a wise move on Motorola's part. Though Android and Me point outs, Android 3.0 (aka Gingerbread) could make these custom user interfaces irrelevant., Motoblur always felt a bit overwhelming and clunky, especially compared with HTC's Sense user experience. Also, as