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Motorola sets next launch for July 25 in New York

Moto says you won't want to miss it. We'll sure be there.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
Jessica Dolcourt
Motorola

Motorola's invite to its next launch event has arrived and, well, it's cryptic. 

The animated GIF shows a long tunnel or arches that leads to the right, illuminated with red, yellow, orange, pink and blue light that rushes to you from somewhere down the hall.

"You won't want to miss this," the invitation promises before flashing the Motorola batwing logo and the event date: July 25 in New York (hashtag #hellomotoworld).

So what could it be? Rumors point to the Moto X4 -- which could have dual cameras on the back and boast water resistance -- or maybe the rumored Moto Z2 Force, which could follow up the recently released, midrange Moto Z2 Play.

There's also a good chance we'll see some new magnetic Mods that attach to the Z family of phones. 

Motorola is taking a two-pronged approach to phones: entry-level devices such as the Moto E4 and excellent Moto G5 Plus; and high-end showings such as the Z series, which use those snap-on Mods to make the phones different than most others you can buy today.

Whatever Motorola has waiting for us, CNET will be there to cover it live.