Motorola offers free Chromecast with off-contract Moto X buy

After a price drop on the handset last week, the company ramps up efforts to get both devices in more consumers' hands.

The Moto X and Chromecast. Motorola

Motorola has sweetened the deal a bit more for buyers of its Moto X.

After reducing the Moto X's off-contract price last week, the Google-owned handset maker announced Thursday that it would throw in a free Chromecast wireless video-streaming dongle with purchases of the off-contract handset. The deal, which runs through January 14, can be claimed on the $399 16GB and $449 32GB models.

The deal is an apparent attempt to get both devices in more consumers' hands. After a muffed Cyber Monday promotion that offered the Moto X for $349 resulted in a do-over, the company has been moving aggressively to drum up interest in the handset. On New Year's Day, the company dropped the Moto X price from $579 without a contract to $399 on most major carriers (though Republic Wireless has been offering the Moto X for $299).

Meanwhile, Google has big plans for the $35 Chromecast, which plugs into the HDMI port of televisions and lets users stream content from multiple device platforms. The company hopes that as more people get the device, there will be a greater demand for compatible apps. Google is in the process of finalizing and opening a Chromecast Software Development Kit and hopes to turn the technology behind the Chromecast, called Google Cast, into an open standard that manufacturers can build into their consumer electronics.

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