Moto is almost a no-show at GSMA

Moto's booth at GSMA isn't really worth a visit.

Please disperse, there is nothing to see here. Kent German/CNET Networks

If you're a Moto fan who is eager for new cell phones at the GSMA World Congress, I'm sorry to report that I have some bad news. The company is not announcing any new handsets in Barcelona. What's more, its booth, while well positioned in a prime location, offers few sights beyond previously announced models like the Motorola Aura.

This year's GSMA appearance is even smaller than last year when Motorola introduced just the Z6w and the sleep-inducing W161 and W181 . When we contacted Moto before we left for Barcelona, a spokeswoman confirmed that the company would be taking a low-key approach to the show and instead would make more frequent phone announcements throughout the year.

It's fair to say that over the past few years Moto has been moving away from relying on trade shows to launch news. Though it made relatively big appearances at CES in 2008 and 2009 by earning Best of CES nominations, the company had a relatively quiet 2007 and 2008 CTIA.

We'll be curious to see how Moto spends the rest of the year. In the last half of 2008 it spilled a few notable new handsets like the ZN5 and the Krave ZN4. As 2009 progresses, we're eager to see more.

About the author

Senior Managing Editor Kent German leads the CNET Reviews editors in San Francisco. A veteran of CNET since 2003, he still writes about the wireless industry and occasionally his passion for commercial aviation.

 

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