Moto G resurrects Motorola in UK market

Motorola has gone from nowhere to 6 per cent of the UK phone market in six months thanks to the cheap and cheerful Moto G.

Motorola Moto G
The Motorola Moto G. Sarah Tew/CNET

How do you solve a problem like Motorola? With a cheap and cheerful phone, that's how. The Motorola Moto G has taken Motorola from nowhere to 6 per cent of British mobile phones sales in just six months, as it's snapped up by cost-conscious young chaps.

The £130 Android smart phone has been embraced by "a very specific consumer profile" in the UK, according to industry bean-counters Kantar Worldpanel ComTech. Half of buyers are aged between 16 and 24, 40 per cent of them earn under £20,000, and pretty much all of them are male.

Once again the latest sales figures see Android phones dominate the UK market with 68.9 per cent of sales. The Apple iPhone comes in second with 19.0 per cent, while Windows Phone continues to banish memories of BlackBerry with 9.7 per cent.

In the US, LG is the fastest growing brand off the back of the LG G2.

The success of the Moto G "highlights the speed at which a quality budget phone can disrupt a market," according to Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech. "The same pattern can be seen in France with Wiko, which has 8.3 per cent share, and Xiaomi in China with 18.5 per cent."

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Motorola hasn't been a force to be reckoned with in the UK market for a while -- perhaps as far as back as the days of Razr flip phones -- but even without access to the Moto X's Moto Maker customisation service, the Moto G has proved to be a shot in the arm in Blighty. For your money, you get a 4.5-inch smart phone with a 720p screen, 1.2GHz quad-core processor, Android 4.4 Jelly Bean, and a 5-megapixel camera.

 

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