More new-media projects on the way for the 'New York Times'

Widgets, APIs, iPhone apps, and a whole lot of other trendy tech buzzwords make up the venerable media outlet's digital road map.

Last month, we reported that The New York Times would be expanding its online-media reach with TimesPeople, a sharing and bookmarking feature on the site.

But that's not all for the Gray Lady's digital makeover, Silicon Alley Insider reported Wednesday. Also on the way is a set of application program interfaces (APIs) to get Times data to third-party sites, a custom widget generator that bloggers can use to embed news on their sites, and an expansion of TimesPeople so that it's on the Web site rather than in the form of a Firefox plug-in.

A look at the NYT's forthcoming widget generator. Silicon Alley Insider

There's also reportedly more in store for Blogrunner, a Techmeme-like start-up that the Times acquired and has worked into its technology coverage to pull in headlines from around the Web. And the Times will be developing iPhone applications for the new app store that Apple will be unveiling with the new iPhone 3G.

What wasn't revealed was a timeline, for the most part. So these remain projects in the works, and we'll likely see gradual beta launches before they're readily available.

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