Moosejaw X-ray app is a catalog peep show

Undress the models in Moosejaw's winter catalog with the Moosejaw X-Ray app. The augmented-reality app removes all those cold weather layers to show off the boxers and bikinis beneath.

Moosejaw X-Ray app
This is what Superman sees when he looks at catalogs. Moosejaw

There's no need to mentally undress people when you have an app that can do it for you. Moosejaw decided to take outdoor clothing in a Victoria's Secret direction with the Moosejaw X-Ray App for iPhone, iPad, and Android.

The free app harnesses the power of augmented reality to strip the puffy jackets and pants off of its models. Fire up the app, hold it up to a model in the catalog, and get a view of the unmentionables beneath.

Moosejaw X-Ray app male model
Why does this guy have an octopus strapped to his body? (Click to enlarge.) Screenshot by Amanda Kooser/CNET

You can use the online version of the Moosejaw catalog if you don't happen to have the paper one handy.

The app is equal opportunity. Both male and female models show off their skivvies.

The ladies sport an array of typically frilly and pretty undergarments. One empowered woman wears what looks like a pink tiger-stripe collar and leash.

The guys' pictures take a decidedly surreal turn. Scanning them reveals one impressively hairy chest, a sea creature plastic-wrapped under a down coat, and a clown wearing red pajamas.

The X-ray app makes for a distracting shopping experience. I don't recall thinking, "Wow, I'd sure like to buy that jacket that the model isn't wearing."

When it comes to sheer marketing, though, the app is pretty brilliant. Massive winter jackets, clunky boots, and wool sweaters never looked so seductive.

Moosejaw X-Ray App from Gary Wohlfeill on Vimeo.

 

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