Monopoly fans diss robot, choose cat as new token

In the battle to be Monopoly's newest token, the Internet's cat industrial complex crushes the real-estate hopes of robotkind.

He coulda been a contender. Hasbro

Ladies and gentlemen, the iron has left the building.

Or rather, the board. In the biggest shakeup of the classic board game Monopoly since Monopoly Live , the iron has gone straight to jail and it won't be getting a release card.

In a reality TV-like vote by Monopoly fans around the world to choose a new token, the iron proved the least popular, garnering support of only 7.6 percent.

Players voted on Facebook for a replacement among five proposed tokens: a robot, a helicopter, a guitar, a diamond ring, and a cat.

The Save Your Token Campaign attracted massive attention. Even outside brands like Chevrolet, Duracell, Tropicana, and Playskool joined in, backing tokens that reflected their products in some way.

But what would have been the coolest addition by far, the token that would have brought your grandpa's property parlor game kicking and screaming into the 21st century, by which of course I mean the beautifully mustachioed albeit retro humanoid robot, didn't pass GO.

With 31 percent of the vote, the cat won. Yes, myriad online fans of Lolcats, Cheezburger cats, and all the other felines of every stripe proved too numerous for those who fought the good fight.

The robot came in second with 27 percent.

Were cat fans better organized? Was it their ground game? Was it that enormous Super PAC from Meow Mix?

Whatever the case, the cat will join new sets of Monopoly on store shelves by mid to late 2013, nearly 80 years after Parker Brothers purchased the game from its designer in 1935.

"While we're a bit sad to see the iron go, the cat token is a fantastic choice by the fans and we have no doubt it will become just as iconic as the original tokens," Eric Nyman, senior vice president and global brand leader for Hasbro Gaming, said in a release.

The cat will join the classic lineup of the racing car, battleship, shoe, thimble, top hat, wheelbarrow, and Scottie dog; the latter two were added in the 1950s.

Check out the winning cat token in the photo gallery above, along with voting results for each contestant.

I just hope that dog teaches this upstart cat who's boss.

 

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