Mochi Media reels in $10 million for online game ads

The advertising network for casual game sites closes on a series B round of funding from Shasta Ventures and Accel Partners.

Mochi Media, an advertising network for casual game sites, said Wednesday that it closed on a $10 million series B round of funding from Shasta Ventures and Accel Partners.

The San Francisco-based company, which launched three years ago, had previously raised an undisclosed sum from Accel Partners. It plans to use the new funds to develop its fairly new advertising platform MochiAds for game developers. Since the network was launched last October, it has expanded to reach more than 60 million unique visitors per month on multiple gaming sites.

Online gaming is attracting more large investments of late. Earlier this month, Turbine, creator of online games like the Lord of the Rings, closed on $40 million in equity financing from Time Warner and GGV Capital.

 

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