Minis get jumped in new slow-mo 3D cinema ad

A monster truck jumps a lineup of four Minis at a mock rally in an 3D ad that debuts today in theaters.

In an ad depicting the growing Mini family, the company just announced that the Mini Paceman concept, unveiled at the Detroit Auto Show, has been given the green light for full production.

The ad, in a first-ever slow motion 3D (shown here in 2D), features an 1,800-hp monster truck jumping a Mini Cooper Convertible, a Mini Cooper Clubman, a Mini Cooper S, and a Mini Cooper S Countryman in front of a stadium audience. The ad debuts today in movie theaters.

The ad was pretty complicated to shoot, Mini said in a press release. It required a crew of 120 people, including a stunt driver, six 3D technologists, and scientists who calculated the truck's chances of clearing the cars.

The Mini Paceman, which features a turbocharged 1.6-liter four-cylinder with 211 horsepower, will add a crossover coupe to the Mini family--making it even bigger.

About the author

Suzanne Ashe has been covering technology, gadgets, video games, and cars for several years. In addition to writing features and reviews for magazines and Web sites, she has contributed to daily newspapers.


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