Migo Software has announced a new, beefier version of its PC-to-device syncing software slated to unveil in beta form in January 2008. I got to preview the Windows app, code named SlingShot, at the CTIA Wireless conference.
The slick new interface will bring together back-end tools of smart device and format detection that will operate at every stage of the media transfer experience. It will include, for example, a smart setup wizard that helps configure your cell phone or external hard drive to play your music and video, and on-the-fly format conversion for your cell phone or external hard drive.
"SlingShot" will start by pulling content from your existing media storehouses; iTunes, MediaMonkey, and Napster, for example. It then syncs to your device, where Slingshot's mobile component takes over, making engagement as high a priority as getting the media content onto the device.