Microsoft's So.cl project isn't aiming to rival Facebook
The much-rumored social-networking project from the software giant is geared specifically toward students who want to share information for their studies.
Microsoft finally disclosed what its rumored So.cl project is, and it's not a Facebook killer after all.
The site, details of which a post on the Microsoft Research Web site., is designed to give students the ability to network with their peers to share information, "transforming the web and social networks into the new classroom," according to
The project, which comes from Microsoft Research, is specifically designed for university students, and not intended to compete broadly with consumer social networks such as Facebook.
"So.cl has been designed for students studying social media to extend their educational experience and rethink how they learn and communicate," according to the Microsoft Research post.
So.cl (pronounced "social") is an "experimental research project," according to the post, that the company is making available to students in information and design schools at the University of Washington, Syracuse University, and New York University. It plans to expand the program over time.
It's unclear from the post, and articles from GeekWire and ZDNet , why students would gravitate to So.cl rather than existing social networks, or why they'd limit their use of the new social network to work and play at their universities.