Microsoft's chief on Zune vs. iPod
Ballmer says wireless connections are key
For all its hype, Microsoft's Zune obviously faces a daunting challenge against the wildfire popularity of the iPod. So what magic arrow does Microsoft have in its quiver? The closest thing might lie in the wireless realm, as indicated by CEO Steve Ballmer in a video interview with CNET News.com. Ballmer suggested that a wireless network connecting all Microsoft media properties to Zune--such as its Xbox and Media Center, as well as phones and other products--could go a long way toward helping the device catch up.