Microsoft tries #DroidRage thing again -- doesn't take

Microsoft is going after Android on Twitter. But be careful what you wish for.

Microsoft Phone's #DroidRage is having unintended consequences.
Microsoft Phone's #DroidRage is having unintended consequences. Stephen Shankland/CNET

Call it a Microsoft holiday tradition. The annual #DroidRage Twitter campaign is back.

The general idea of #DroidRage is to "share your Android malware horror story."


Twitter

And while there are some tweets supporting Microsoft, they aren't easy to find -- despite this tweet by Microsoft: "Yikes! Hundreds of #DroidRage stories already since our tweet last night."

Instead, the tweets are trending toward flaming Windows.


Twitter

Here's how adamwiniecki put it: "marketing guru who came up with #droidrage actually secretly works for Google."

He's right. There is precious little about Android malware stories.

And it's a problematic exercise for Microsoft to try to elicit malware horror stories about a rival considering Windows' history.

Maybe this won't be a tradition after all.

About the author

Brooke Crothers writes about mobile computer systems, including laptops, tablets, smartphones: how they define the computing experience and the hardware that makes them tick. He has served as an editor at large at CNET News and a contributing reporter to The New York Times' Bits and Technology sections. His interest in things small began when living in Tokyo in a very small apartment for a very long time.

 

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