Microsoft tries #DroidRage thing again -- doesn't take

Microsoft is going after Android on Twitter. But be careful what you wish for.

Microsoft Phone's #DroidRage is having unintended consequences.
Microsoft Phone's #DroidRage is having unintended consequences. Stephen Shankland/CNET

Call it a Microsoft holiday tradition. The annual #DroidRage Twitter campaign is back.

The general idea of #DroidRage is to "share your Android malware horror story."


Twitter

And while there are some tweets supporting Microsoft, they aren't easy to find -- despite this tweet by Microsoft: "Yikes! Hundreds of #DroidRage stories already since our tweet last night."

Instead, the tweets are trending toward flaming Windows.


Twitter

Here's how adamwiniecki put it: "marketing guru who came up with #droidrage actually secretly works for Google."

He's right. There is precious little about Android malware stories.

And it's a problematic exercise for Microsoft to try to elicit malware horror stories about a rival considering Windows' history.

Maybe this won't be a tradition after all.

About the author

Brooke Crothers writes about mobile computer systems, including laptops, tablets, smartphones: how they define the computing experience and the hardware that makes them tick. He has served as an editor at large at CNET News and a contributing reporter to The New York Times' Bits and Technology sections. His interest in things small began when living in Tokyo in a very small apartment for a very long time.

 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
Uber's tumultuous ups and downs in 2014 (pictures)
The best and worst quotes of 2014 (pictures)
A roomy range from LG (pictures)
This plain GE range has all of the essentials (pictures)
Sony's 'Interview' heard 'round the world (pictures)
Google Lunar XPrize: Testing Astrobotic's rover on the rocks (pictures)