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Microsoft tries #DroidRage thing again -- doesn't take

Microsoft is going after Android on Twitter. But be careful what you wish for.

Brooke Crothers Former CNET contributor
Brooke Crothers writes about mobile computer systems, including laptops, tablets, smartphones: how they define the computing experience and the hardware that makes them tick. He has served as an editor at large at CNET News and a contributing reporter to The New York Times' Bits and Technology sections. His interest in things small began when living in Tokyo in a very small apartment for a very long time.
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Brooke Crothers
Microsoft Phone's #DroidRage is having unintended consequences.
Microsoft Phone's #DroidRage is having unintended consequences. Stephen Shankland/CNET

Call it a Microsoft holiday tradition. The annual #DroidRage Twitter campaign is back.

The general idea of #DroidRage is to "share your Android malware horror story."


Twitter

And while there are some tweets supporting Microsoft, they aren't easy to find -- despite this tweet by Microsoft: "Yikes! Hundreds of #DroidRage stories already since our tweet last night."

Instead, the tweets are trending toward flaming Windows.


Twitter

Here's how adamwiniecki put it: "marketing guru who came up with #droidrage actually secretly works for Google."

He's right. There is precious little about Android malware stories.

And it's a problematic exercise for Microsoft to try to elicit malware horror stories about a rival considering Windows' history.

Maybe this won't be a tradition after all.