Microsoft to avoid transparency with Windows 7

Microsoft plans to keep a tight lip with its next release of Windows, the exact opposite of what the rest of the industry is doing.

Glyn Moody hits the nail on the head with his critique of Microsoft's proposed approach to Windows 7: Say little so that the market expects little.

It's not an unreasonable approach, and Microsoft did get burned for actually warning the market about what it would be providing, only to have to endure the consequences of not living up to the expectations it set, but I'm not sure it can afford to go back. Stating that it will be "more careful" with Windows 7, Microsoft's representative noted:

"We know that when we talk about our plans for the next release of Windows, people take action," [Microsoft] said. "As a result, we can significantly impact our partners and our customers if we broadly share information that later changes."

Well, yes. But that's the whole point behind transparency. As Glyn notes, it's not that easy to do in practice, but it's increasingly critical in the opening 21st Century.

Tech Culture
About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.


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