Microsoft taps Seinfeld for ad campaign

According to The Wall Street Journal, comedian Jerry Seinfeld will appear with Bill Gates in part of a $300 million marketing project stressing connections and ideas.

Jerry Seinfeld will appear as a celebrity pitchman as part of a new $300 million ad campaign being developed for Microsoft, The Wall Street Journal reported.

The comedian will reportedly get $10 million for the campaign, in which he will appear with Microsoft Chairman Bill Gates in some of the ads. Comedians Will Ferrell and Chris Rock were also considered for the new advertising campaign, the paper said.

Seinfeld

The paper said the ads, being developed by a new agency, Crispin Porter + Bogusky, will use a form of the phrase "Windows, Not Walls," and will stress connecting people and ideas. It will also focus on changing negative perceptions about Windows Vista .

The campaign, which is expected to debut September 4, just around the time Apple is expected to roll out new products and ads.

Featured Video
6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

The problem with Amazon Dash buttons

Limits on choice mean new shopping gadget won't click for everyone. Bridget Carey explains how the buttons work, and the rule changes for sharing your Prime perks with others.

by Bridget Carey