Kevin Collins, senior program manager at Microsoft, demonstrated the HD DVD drive, which he said is scheduled to hit store shelves for the upcoming holiday shopping season, to attendees of the DVD Forum here.
The device--about the size of a hardback book--played "The Phantom of the Opera" as Collins pulled up a menu bar to display a few of its navigation and interactive features that can be called up on screen while a movie is playing. Collins said Microsoft's HD DVD drive will be among the least expensive of the HD DVD players, but he declined to disclose the drive's retail price.
"All the audio and video processing is done inside the Xbox," said Collins, who noted that research has shown that a majority of Xbox owners already own high-definition displays. An Xbox drive provides them with all the other equipment they need to watch HD DVD movies, he said.
"This gives consumers choice and keeps their cost down," Collins said
Microsoft has chosen to back the HD DVD format over Blu-ray. Both technologies are vying to replace the DVD format and are represented by consortiums that include electronics makers and Hollywood studios.
Video game machines may prove to be a crucial battleground for the two formats, some observers predict.
In November, Sony's PlayStation 3 is expected to debut equipped with a Blu-ray drive. In contrast to Microsoft's strategy, PlayStation's drive will be built in.