Microsoft: Shift away from Seinfeld-Gates planned
Microsoft's massive ad campaign is shifting away from the Microsoft chairman and comedian's dual act, but the company insists it's part of a planned shift to focusing on the products.
The next ad in Microsoft's massive Windows campaign won't feature Bill Gates and Jerry Seinfeld, but the move is part of a planned shift, Microsoft insisted on Wednesday.
"That was always the plan," a Microsoft spokesperson said late Wednesday. That followed a report on Valleywag that Seinfeld and Gates were getting the boot.
Microsoft had indicatedthat a shift was coming.
In any case, Wednesday's coverage is more bad news for Microsoft, which is banking on this $300 million ad push to Windows Vista and relentless attacks from rival Apple.after years of bad press for
Reaction to the ads has been largely negative since.
Update: Later on Wednesday, a Microsoft spokesman added this official statement: "We will be executing the second phase of our advertising campaign tomorrow, as planned from the start."