Microsoft landed another big fish today when Verizon Communications agreed to use its Internet-based TV software. Verizon rolling out a fiber-to-the-home network called Fios and, like other Baby Bells, is spending a fortune trying to become a TV provider. Last year, Microsoft struck a similar deal with SBC Communications.
Years of Microsoft's efforts to elbow its way into the living room could be paying off huge now. BellSouth is also testing Microsoft TV for its upcoming IP video service. The question remains whether there's any room for smaller guys now that a huge portion of TV real estate could be occupied by Redmond.
Persistence pays off.