Microsoft pulls 'fly on the wall' anti-iPhone ads

Microsoft's online video ads that mocked Apple's latest crop of iPhones have been yanked, following what appears to be a poor reception by viewers.

CNET

Microsoft has removed a series of online video advertisements that were critical of Apple's latest iPhones, after they were up for just a few hours.

The videos, which began with the title "A fly on the wall in Cupertino?" depicted fictional meetings supposedly taking place at Apple's headquarters in Cupertino , Calif. They were posted from Microsoft's Windows Phone YouTube account, and at nearly two minutes were unlikely to be shown on TV.

The advertisements were ill-received, and even mocked, on numerous social networks. Some observers also suggested that similarities between one of the fictional executives -- seen only from behind -- and late Apple CEO Steve Jobs were in poor taste.

The campaign "was intended to be a lighthearted poke at our friends from Cupertino. But it was off the mark, and we've decided to pull it down," a Microsoft representative told CNET.

For those who missed it, here's a mirrored version of the main video:



Update, 1:30 p.m. PT: Adds fact that multiple videos were part of the campaign. Updated again at 2:20 p.m. PT with comment from Microsoft.

About the author

Josh Lowensohn joined CNET in 2006 and now covers Apple. Before that, Josh wrote about everything from new Web start-ups, to remote-controlled robots that watch your house. Prior to joining CNET, Josh covered breaking video game news, as well as reviewing game software. His current console favorite is the Xbox 360.

 

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