X

Microsoft is really milking the kid thing

The next ad in its "rookies" campaign features a 7-year-old using Windows Live Photo Gallery to stitch a panorama photo.

Ina Fried Former Staff writer, CNET News
During her years at CNET News, Ina Fried changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley.
Ina Fried

If one cute kid can help sell products, more kids must be better, right?

After debuting its first "rookies" spot last week showing 4-year-old Kylie using Windows Live Photo Gallery to fix her goldfish picture, Microsoft is back with a new spot that shows 7-year-old Alexa using the software to create a panoramic photo.

Microsoft is clearly trying to convince us its software is so easy that a kid can master it.

It's not a bad strategy. But I'm a little surprised it's are back at it with Photo Gallery. The first ad was pretty cute, I thought, but also seemed to get the message home. I'm interested to see the approach the company will take when it moves on to other Windows products.

The 6-year-old that can fix my cellular modem networking issues, that kid I'll hire.