Microsoft confirms Massive acquisition

Microsoft entertainment and devices unit President Robbie Bach confirmed Thursday that Microsoft is buying Massive, a company that specializes in serving up ads that appear inside video games.

Announcement of the deal, which was reported last week by the Wall Street Journal, was timed to coincide with the advertiser conference, which ends today.

More details here.

 

ARTICLE DISCUSSION

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

Hot on CNET

CNET's giving away a 3D printer

Enter for a chance to win* the MakerBot Replicator 3D Printer and all the supplies you need to get started.