Microsoft again disses iPad in new Surface RT spot

The latest ad pits Apple's iPad against Microsoft's Surface RT tablet. Guess which wins?

Which tablet would you choose?
Microsoft shows off multi-tasking in action on the Surface RT tablet at right. YouTube/Screenshot by Lance Whitney/CNET

Microsoft is out with yet another promo touting its Surface RT tablet over Apple's iPad.

Released on YouTube on Wednesday, the ad kicks off with some bouncy music as a series of slides go by pointing out the differences between the two tablets. Microsoft gives Surface RT the nod for its integrated keyboard and kickstand, its inclusion of Microsoft Office, its multi-tasking prowess, and its full-sized USB port.

As the grand finale, Microsoft compares the prices of the two devices with a 32GB Surface RT selling for $349 (thanks to a recent price cut ) and the 16GB iPad going for $499.

Assuming you're looking for a new tablet, would this spot convince you to go the Microsoft route?

Yes, the kickstand and keyboard are great options. I especially like the Type cover keyboard as it provides a solid feel. But that adds another $129 to the price tag. Of course, you'd spend close to the same amount to get a comparable keyboard for the iPad.

Multi-tasking is another point in Microsoft's favor. But I tend to do and view one thing at a time on my tablet as the small screen simply isn't ideal for running two apps side-by-side.

Regardless of the promo's impact, Surface RT does need a strong boost as sales haven't exactly gone through the roof.

Last month, Microsoft announced a $900 million "inventory adjustment" charge , aka writedown, for its Surface RT tablets, parts, and accessories. Despite calls by some to dump Windows RT, Microsoft said it remains committed to the platform.

Read the full CNET Review

Microsoft Surface RT

The Bottom Line: If you're an early adopter willing to forget everything you know about navigating a computer, the Surface tablet could replace your laptop. Everyone else: wait for more apps. / Read full review

About the author

Journalist, software trainer, and Web developer Lance Whitney writes columns and reviews for CNET, Computer Shopper, Microsoft TechNet, and other technology sites. His first book, "Windows 8 Five Minutes at a Time," was published by Wiley & Sons in November 2012.

 

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