Microsoft again disses iPad in new Surface RT spot
The latest ad pits Apple's iPad against Microsoft's Surface RT tablet. Guess which wins?
Microsoft is out with yet another promo touting its Surface RT tablet over Apple's iPad.
Released on YouTube on Wednesday, the ad kicks off with some bouncy music as a series of slides go by pointing out the differences between the two tablets. Microsoft gives Surface RT the nod for its integrated keyboard and kickstand, its inclusion of Microsoft Office, its multi-tasking prowess, and its full-sized USB port.
As the grand finale, Microsoft compares the prices of the two devices with a 32GB Surface RT selling for $349 (thanks to a recent price cut) and the 16GB iPad going for $499.
Assuming you're looking for a new tablet, would this spot convince you to go the Microsoft route?
Yes, the kickstand and keyboard are great options. I especially like the Type cover keyboard as it provides a solid feel. But that adds another $129 to the price tag. Of course, you'd spend close to the same amount to get a comparable keyboard for the iPad.
Multi-tasking is another point in Microsoft's favor. But I tend to do and view one thing at a time on my tablet as the small screen simply isn't ideal for running two apps side-by-side.
Regardless of the promo's impact, Surface RT does need a strong boost as sales haven't exactly gone through the roof.
Last month, Microsoft announced a $900 million "inventory adjustment" charge, aka writedown, for its Surface RT tablets, parts, and accessories. Despite calls by some to dump Windows RT, Microsoft said it remains committed to the platform.