Microsoft ad's 'average consumer' is an actress
Ad star Lauren isn't told, when she applies for the gig on Craigslist, that she might be shooting a Microsoft ad. What a break for her acting career.
Lauren, the star of Microsoft's new TV ad,that Macs are twice as expensive as PCs, is fresh-faced and excitable.
According to the company, she was recruited on Craigslist, a site many people turn to when looking for one sort of person or another.
The Craigslist ad, Microsoft said, sought potential participants in a piece of market research about laptop-purchasing decisions.
Somehow, Lauren's bright, breezy delivery and almost equally bright-green scarf (does anyone else think that her scarf and blue coat said, "hey, two of Microsoft's colors"?) carried the day and made her a star.
This is lovely for someone who earns her money as an office manager. Oh, and I almost forgot, the Associated Press reports that she's also an actress.
I think that Lauren has a fine career ahead of her. Anyone who can spontaneously come up with a line such as, "I'm just not cool enough to be a Mac person," when she thinks that she's only participating in a market research movie, clearly has a future in many different genres.
Perhaps I am still pining for the, which I believe was one of the most underrated campaigns of the last few years. Here was Bill Gates, not in any way an actor, producing a transformational and, frankly, brilliant performance, especially in the second film.
So perhaps I just wanted a little persuasive authenticity to make me think about buying a PC.
Then again, I've been made to watch a lot of reality TV over the last few years (these kind of consumer-performed TV ads are nothing more than reality TV).
I've also read all of Steve Wozniak'sabout how these shows are produced, so perhaps I'm one of the few hundred, or perhaps a smidgen more, who believe that the last episode of "The Bachelor" was, just like the "I'm just not cool enough" line, scripted.