Michel Gondry's Razr2 ad: Too creative for TV?
Director Michel Gondry filmed a very creative commercial for the Moto Razr2, but Motorola never aired it.
Pretty much everyone is aware that Motorola's Razr phones are skinny. Much fewer people know about director Michel Gondry's own skinniness.
But anyone who's seen director Gondry's films (Eternal Sunshine of the Spotless Mind, The Science of Sleep), music videos, or straight-to-YouTube clips is aware that his work is exceptionally creative, visual, and artistic.
Gondry was hired to create a TV commercial for Motorola's highly rated Razr2 phone, but apparently, the result was far too interesting to air on TV. See for yourself.
According to AdWeek, Motorola CEO Ed Zander felt the spot didn't focus enough on the Razr2's sleek design. Tensions mounted between Motorola and Cutwater, the ad agency that hired Gondry to direct the commercial.
In the end, Gondry's commercial never aired. But the commercial has received more than 50,000 views on YouTube at the time of writing. That's a win for Gondry, and (unfortunately, given the lack of support it gave the spot) a ton of visibility for Motorola.