'Metal Gear Solid IV' gets its own watch
It's the latest attempt to leverage branding.
Grand Theft Auto IV is a, to put it mildly, but that's not keeping Metal Gear Solid IV from trying--and one of its key tactics is a blitz of and that even include its own Bluetooth headset.
That makes sense, to a degree, but its marketing people might be reaching a bit with their latest offering, an MGS4 limited-edition watch. About 500 of these exclusive brushed-steel timepieces will go on sale in the U.K. market on Halloween, according to Tech Digest, for about $197.
There's nothing wrong with the watch itself, but we're just not sure how much all that effort will translate to more game sales, or vice-versa. That objective might best be left to the tried-and-true method:.