Mercora has Web 2.0 makeover

The Internet radio-cum-smart phone music streaming service reinvents self with social-media-friendly moniker.

The 4-year-old company Mercora has re-branded itself as Social.FM, which does two things: 1) Sounds appropriately Webware-ish and 2) explains what the service does right in the name.

Mercora used to be an Internet radio service, but then it launched a music-streaming service for smart phones, "M," last year. It had a $50-a-year subscription fee, but it allowed owners to stream music from their own PC to their phone, as well as access the music of up to five friends.

But now, it's free. And it is utilizing the Internet buzzword of the moment--social--to describe itself. The Social.FM Web, a new product, is a "social music discovery service" that allows users within the Social.FM Network to log on to its site and share specially created music channels and individual tracks. Thus far, the company says there are 3.5 million tracks uploaded by users.

It's also hoping to lure developers of widgets and add-on services. The Social.FM Web site was developed in an Adobe Rich Internet Application framework and will now have Mac OS X and Linux support.

About the author

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur.

 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
The best and worst quotes of 2014 (pictures)
A roomy range from LG (pictures)
This plain GE range has all of the essentials (pictures)
Sony's 'Interview' heard 'round the world (pictures)
Google Lunar XPrize: Testing Astrobotic's rover on the rocks (pictures)
CNET's 15 favorite How Tos of 2014