Mercedes-Benz is toying with augmented reality to give car buyers a closer look at its products and accessories.
Using downloadable iOS and Android augmented-reality apps for Fitnessbike and the C-class MercedesSport, shoppers can take a virtual walkaround of the products. With the C-class app, you can even outfit the AR sedan with a few accessories, such as a spoiler. But the renderings still have a ways to go to be more useful than a parlor trick.
The apps are intended for German consumers, but Mercedes-Benz has links to the downloads on its Web site, giving a U.S. audience a way to play with the European marketing toys. To try it out for yourself, you'll need to download the Mercedes-Benz AR apps for the Fitnessbike and C-class Mercedes Sport from iTunes or Android Marketplace to your mobile device, andprint the AR codes.
To save paper and toner, you can run the application and just focus the camera on the AR code on your computer screen. But the application is probably less about selling the car and more about showing how Mercedes-Benz is on the cutting edge of technology, especially when it comes to marketing its products.