Mercedes-Benz adds rich media to sites
Redesign to include more multimedia could signal interest in younger drivers.
Mercedes-Benz is relaunching all of its Web sites to include more rich media content and tools, the company announced Monday.
The change will effect over 50 brand sites and 1,000 dealership sites around the world. The brand sites will include higher-resolution photos, videos and a 3D vehicle configuration tool, as well as Mercedes-Benz television commercials and links to Mercedes-Benz TV.
While several car companies already offer media rich Web sites, the change is significant for the German automaker as it could signal that Mercedes is getting serious about courting a younger demographic of drivers.
The company cites increased broadband connections and visitors to its sites, as its main reasons for change.
It has been a year of change for the luxury automaker, which took home the
While the U.S. version of the new site has not yet been rolled out, interested people can check out the revamped German Mercedes-Benz site.