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Mechanical hammer attempts to destroy phone. Film at--right now!

CreativeFeed attempts to destroy the Sonim XP1 live on the Internet.

Eric Franklin Former Editorial Director
Eric Franklin led the CNET Tech team as Editorial Director. A 20-plus-year industry veteran, Eric began his tech journey testing computers in the CNET Labs. When not at work he can usually be found at the gym, chauffeuring his kids around town, or absorbing every motivational book he can get his hands on.
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Eric Franklin

The Sonim XP1 has been lauded as a "tough and strong" phone. CreativeFeed, a digital marketing agency, has decided to put it to the test.

It's launched a Web site that features "The Destroyer"--a machine-operated hammer that will pummel the phone 24 hours a day live over the Intertubes until it breaks.

TestandDestroy.com

Visitors to the Web site have a chance to win the Sonim XP1 handset if they can correctly guess how long it will take for the phone to break/crack/explode, and how many hits it will take before that happens. The site includes a hint line that you can call to get tips on how high you should place your bets.

While this is an interesting way to promote a phone, personally I would love to have seem them hire a body builder, give him a huge mallet, and let him go to town. I guess then the contest would be over in less than a minute. Imagine how fun that would be to watch though.