Mazda launches Facebook game for Mazda2 intro

New Facebook game Driverville markets its new Mazda2 model. Although sold around the world since 2007, the Mazda2 is only now coming to the U.S.

Driverville
In Driverville, our avatar, named Stiggy, tries to get a Mazda2. Wayne Cunningham/CNET

Fans of Farmville have a new option on Facebook, Driverville. Mazda sponsored Driverville to create publicity for its new Mazda2 small car. Although sold around the world since 2007, the Mazda2 is only now coming to the U.S.

In Driverville, players earn Driverbucks by completing missions in the game, useful for buying items and customizing their cars. The first set of three missions, which include talking to Mazda Mike at the virtual Mazda dealership and collecting flags around Driverville, earn players a Mazda2 in the game.

Mazda expects U.S. sales of subcompacts, including the Mazda2, to double to 1 million a year by 2012.
Sales of the Mazda2 in the U.S. begin this year. Automotive News

Locations in Driverville include an arcade, a movie theater, and the Mazda Laguna Seca Raceway. We tried out the first game in the arcade, which involved taking the wheels on and off a car. The game did not include the attendant cursing at frozen lug nuts. Similarly, we were disappointed that the in-game version of Laguna Seca only had four turns, strangely with the apexes marked on the outside.

The real life Mazda2 will be available this year. This five-door hatchback gets 100 horsepower from a 1.5-liter engine, and has a base price of $13,980. Tech options are few and far between on the Mazda2, its most advanced feature being an MP3 compatible CD player with a six-speaker audio system.

 

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