May a rough month for HTC as sales slip compared to 2013

The company reported a drop of 4.6 percent month over month and a massive 27 percent decline in revenue year-over-year in May.

jackrabbit35835036-271.jpg
HTC One M8 Sarah Tew/CNET

Mobile handset maker HTC had a rough May, the company reported to investors on Tuesday.

During the month, HTC's revenue fell 4.6 percent compared to April and 27.4 percent compared to May 2013, reaching just NT$21.1 billion ($701.9 million). During the same period last year, HTC generated NT$29 billion.

The decline in sales is a major disappointment for HTC, which had hoped the One M8 flagship handset the company announced earlier this year could change its luck. The HTC One M8 has been nearly universally lauded by reviewers, with some calling it the best Android-based handset on the market.

CNET Reviews took the HTC One M8 for a spin in March and awarded it four-and-a-half stars out of five. CNET senior editor Brian Bennett said that the device's "elegant style, raw power, and sophisticated features make the HTC One M8 an excellent smartphone choice for anyone but the most exacting photographer."

Still, HTC can't live on the back of a single device. The company's brand has lost appeal in Western countries, and it's facing increasing pressure from Samsung and others in key markets like China. HTC was also hit hard last year by inventory issues that halted the HTC One's momentum in major markets -- an issue the company has said, won't happen again this year. There's also the question of how HTC will compete with Samsung's Galaxy S5, which continues to be a focus for the company's marketing efforts.

HTC didn't provide any other financial figures in its monthly update, so there's no telling whether it's turning a profit or not. The company has, however, noted that its revenue so far this year is down 16.5 percent compared to the prior year.

CNET has contacted HTC for comment. We will update this story when we have more information.

Tags:
Mobile
Phones
About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

 

Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

HOT ON CNET

Find Your Tech Type

Take our tech personality quiz and enter for a chance to win* high-tech specs!