Matsushita has been offering LCD TVs for the market of 32-inch and smaller flat televisions, while catering to demand for larger flat TVs mainly with plasma models, missing out on strong growth in.
The 37-inch full high-definition LCD TV will go on sale in Japan on September 1 for an estimated price of $2,508 (300,000 yen). Osaka-based Matsushita aims to offer the model in overseas markets by the end of the year.
Plasma TVs once dominated the large-screen flat-TV market with
Global LCD TV sales grew 54 percent from a year ago to $13.6 billion from January through March, while plasma TV sales fell 9 percent to $3.6 billion during the same period, according to data from DisplaySearch.
But Matsushita, which competes with Samsung Electronics andin the $82 billion global flat-TV market, said on Thursday it has no plan to abandon for big-screen TVs with plasma.