Marvel's 'Avengers' trailer nabs most-watched record (again)

The movie trailer for the upcoming "Avengers" film from Marvel has topped other film previews to become the most-watched trailer on iTunes.

Apple

The trailer promoting Marvel's upcoming superhero flick "The Avengers" has earned the title of most-watched on Apple's iTunes and movie trailers apps.

Marvel Studios today said the trailer, which launched as an exclusive to iTunes on Wednesday, was viewed 13.7 million times in its first 24 hours of availability. That tally doesn't include places where the trailer ended up later, including YouTube where it's passed 5.1 million views since being posted yesterday.

This is actually the second time a trailer for the film has broken an iTunes record. An earlier one from Marvel Studios posted in December pulled in some 10 million downloads in its first 24 hours. Just a few weeks later, the trailer for "The Dark Knight Rises" (the third Batman film) nabbed 12.5 million views in its first day on the service.

"The Avengers" hits theaters May 4, 2012. In case you missed the preview, here it is from Marvel's YouTube account:


About the author

Josh Lowensohn joined CNET in 2006 and now covers Apple. Before that, Josh wrote about everything from new Web start-ups, to remote-controlled robots that watch your house. Prior to joining CNET, Josh covered breaking video game news, as well as reviewing game software. His current console favorite is the Xbox 360.

 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
In pictures: The best and worst quotes of 2014 (pictures)
A roomy range from LG (pictures)
This plain GE range has all of the essentials (pictures)
Sony's 'Interview' heard 'round the world (pictures)
Google Lunar XPrize: Testing Astrobotic's rover on the rocks (pictures)
CNET's 15 favorite How Tos of 2014