Marty Scorsese the latest celebrity to chat up Siri

The movie director poses rapid-fire questions to the Apple voice assistant from the back of a taxi, concluding that "she's going places."

Martin Scorsese chats up Siri. Apple

Martin Scorsese has become the latest celebrity enlisted by Apple to talk up Siri in a TV commercial.

The commercial, which premiered today, shows the movie director posing rapid-fire questions at the iPhone 4S voice assistant in the back of a New York City taxi cab. Following in the footsteps of Samuel L. Jackson , Zooey Deschanel , and John Malkovich , Scorsese is shown using the feature to review his calendar, reschedule appointments, locate friends, and check local traffic.

The commercial concludes with Scorsese telling Siri how much he likes her and saying that "she's going places."

As happy as the "GoodFellas" director says he is with Siri, not everyone shares his good feelings. A recent test run by Piper Jaffray analyst Gene Munster gave Siri a grade of D at correctly understanding spoken queries.

About the author

Steven Musil is the night news editor at CNET News. Before joining CNET News in 2000, Steven spent 10 years at various Bay Area newspapers.


Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
A roomy range from LG (pictures)
This plain GE range has all of the essentials (pictures)
Sony's 'Interview' heard 'round the world (pictures)
Google Lunar XPrize: Testing Astrobotic's rover on the rocks (pictures)
CNET's 15 favorite How Tos of 2014
CNET's 15 most popular How Tos of 2014