Marketing presidential candidates in a Web 2.0 world

Selling a candidate may not be much different than selling any other high-end item, although possibly less effective.

The 2008 presidential race resembles any sophisticated Internet marketing campaign that lets consumers swap information, connect with friends, make a purchase--or, in this case, a donation.

It's not clear whether the online techniques will turn interest into actual votes, but the latest crop of candidates has built on Howard Dean's Web success in 2004, say experts at Wharton.

Read the full story at Knowledge@Wharton:"Marketing presidential candidates on the Web goes mainstream: But does it get votes?"

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