Making of Shell's Helix Ultra transparent car ad

Shell Helix created a transparent Nissan 370Z for the new Shell Helix Engine Oil commercial.

This video is one of the craziest things seen. Shell, the petroleum company, created a transparent Nissan 370Z to show how its Shell Helix oil works to keep a car's engine clean.

The first 30 seconds of this video is the actual commercial. Then Leila Prati, Shell Helix global brand manager, explains how the transparent car came about. The fabricators that built the car also created a double-the-normal-size, transparent, standalone engine so you can see in detail how the oil works.

About the author

Suzanne Ashe has been covering technology, gadgets, video games, and cars for several years. In addition to writing features and reviews for magazines and Web sites, she has contributed to daily newspapers.

 

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