Magnify360 offers Google Adwords Cost Optimizer

Advertising conversion optimization specialist wants to optimize advertisers' AdWords campaigns. But will its services offer enough to get them to bite?

Magnify360, a company specializing in advertising conversion optimization, announced on Thursday that it has launched Google Cost Optimizer for those that want to maximize the performance of their Google AdWords campaigns.

According to the company, Google Cost Optimizer synchronizes with its clients' AdWords accounts in real time and responds to bid, keyword, and campaign changes without a hitch. By doing so, the tool lets Magnify360's clients gain return-on-investment information in real time on metrics such as cost per click, revenue per click, conversation rate, and overall return on investment.

"In order for businesses to survive this recession, marketing must be more efficient," said Olivier Chaine, chief executive and founder of Magnify360. "We built Google Cost Optimizer so that our search-marketing clients can quickly and easily optimize every single penny."

The company claims that more iterations of the tool will be available this quarter for other advertising services, including those of Yahoo, Microsoft, and ValueClick, but for now, it's focusing its attention on AdWords integration.

Magnify360's Google Cost Optimizer focuses on real-time updates to differentiate itself in the market, but with so many search ad specialists already working to optimize companies' AdWords integration, it may be tough for it to gain a foothold in the space.

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About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

 

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