Magellan Maestro 5310 targets baby boomers

Magellan is bringing its A-game to CES 2008. In addition to several other announcements, including the unveiling of the Magellan Maestro Elite 5340+GPRS, the GPS manufacturer debuted the Magellan Maestro 5310. The portable navigation system was designed to better meet the needs of baby boomers and features a larger 5-inch touch screen to increase map, menu, and image readability by 35 percent. "With 90 million baby boomers in North America representing $2 trillion in annual spending power, developing GPS products geared to their specific needs is critical to expanding the category," said Christian Bubenheim, vice president of marketing at Magellan. "The Maestro 5310 was designed for consumers who could benefit from a larger device that provides a safe and straightforward navigation experience." It also includes preloaded maps of the United States, Canada, and Puerto Rico; 6 million points of interest with AAA TourBook guide information; text-to-speech functionality; and a complimentary three-month subscription to Magellan's real-time traffic service. The Magellan Maestro 5310 is expected to be available in Q1 with a price point of $699.