While the number of Apple-owning households continues to grow, the vast majority of those Macs are sharing space with at least one Windows-based PC, according to a new study.
The NPD Group said Monday that its online survey found that 12 percent of households with a computer have at least one Mac, up from 9 percent a year ago. Nearly 85 percent of those with a Mac, though, also have at least one Windows-based PC.
Overall, Mac owners tend to have more computers and more electronic devices than non-Mac owners. Two-thirds of those with an Apple machine have three or more computers, compared with 29 percent of Windows-only houses.
Houses with Macs also tend to be home to twice as many gadgets, including more iPods and GPS systems than are present in non-Mac abodes.
That makes me feel a bit better about my own domicile, which is home to several Macs and PCs, not to mention more gadgets than I care to admit. There's another reason, though, why Apple owners tend to have more digital gear than their non-Mac-possessing counterparts.
"While Apple owners tend to own more computers and more electronics devices, there is also a high correlation among Apple owners and more affluent consumer households," NPD analyst Stephen Baker said in a statement. "Thirty-six percent of Apple computer owners reported household incomes greater than $100,000, compared to 21 percent of all consumers. With a higher household income, though, it's not a surprise that those consumers are making more electronics purchases."
NPD compiled its results from 2,300 responses to its online survey.