Mac Expo London: Wild photos!
Crave invaded Mac Expo at London's Kensington Olympia yesterday -- we checked out what Apple and its mates have to offer
LaCie's gear was the most innovative at this year's Mac Expo in London's Kensington Olympia. These may look like the sort of arty trinket that Harajuku girls hang from their ears, but they're actually USB hard disks.
We also got an exclusive glimpse at the company's new installation artwork/accessory mash-up project the Hubbie.
We witnessed scores of Mac users shooting each other to bits in this virtual warzone. Now that Macs are based on Intel processors, the PC games market has become available through Apple's Boot Camp software. The kid on the far left was yelling, "Die pigs, die!"
The new 24-inch iMacs were as popular as ever. This Apple fan delighted in morphing her face into all kinds of strange forms using Apple's PhotoBooth software.
"Look at this iMac, don't you just want to lick it?" A MacUser staffer makes seductive gestures at yet more of the 24-inch iMacs that populated the show floor.
A sorry-looking bunch turned up to the Adobe presentation. Admittedly it was early in the morning, but one of those men in the front row is plainly asleep. Adobe demoed a bunch of new applications including the brilliant Lightroom -- a rival to Apple's Aperture. This a great tool for pro and semi-pro photographers to simulate the traditional darkroom.
Behind the Nikon stand, someone had cleverly satirised the sterotypical male photographer by paying a male photographer to take snaps of this girl draped over a motorbike. This is satire, right?
Woah! nanos in the sky! There's one rule for advertisements in exhibitions like this: they simply cannot be too big.
Witness our PC editor (left) explaining to the guy on the Shure headphone stand that he has managed to snap the lead on a £420 pair of headphones.
The machine that really began it all, the beloved Macintosh 128k. This was introduced in January 1984 at the price of $2,495. MacUser had a bunch of ancient lovelies on show in the museum on its stand.
Google made a prominent appearance at the Expo -- the Google installation dwarfed all others. Google Earth was on display, and a bit of software called SketchUp, which really is worth taking a look at if you're into new 3D design paradigms (and, let's face it, who isn't?).
The Apple sweatshop (no, not that kind of sweatshop, you anti-capitalist). The Nike+iPod Sport Kit was demonstrated by athletes on the Nike stand where they worked up a dewy gleam listening to Razorlight on nanos as they jogged.