Lytro founder Ren Ng wants to make photos an experience

If you think digital photography changed everything, wait till you see light field photography.

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It's a completely new way to capture pictures that moves the process of focus, composition, and even interpretation from the photographer to the viewer. Ren Ng is the founder of startup Lytro in Silicon Valley, where they are building this new kind of camera and new kind of mindset to go with it.

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The things Lytro exposes in consumer photography have always been just a little out of the grasp of the mainstream photographer. By making them simple, this company's technology could popularize some of the finer points of photography like depth of field and perspective control. Biggest challenges? Definitely the smartphone and the flight to convenience, social connectivity and low commitment that it represents.

Here's some of the latest CNET coverage of the Lytro camera and a look at our latest favorite compact cameras that will compete most directly with Lytro for market share.

About the author

Brian Cooley joined CNET in 1995 and always comes at technology from the real consumer's point of view. He brings his high energy, often skeptical style to all avenues of CNET coverage, with an emphasis on car tech. You'll also find him frequently on television, radio and the TV screens at Costco!

 

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