Lumosity shows what success is for an iOS app

The brain training iPhone app is the No.1 Apple App Store education app in nearly 40 countries, and is getting an iPad version to go along with it.

Lumosity updated its iPhone app recently and saw 250-percent greater user engagement than the previous version. Lumos Labs

What does success look like for an iPhone app? Check out Lumosity. from Lumos Labs. It's currently the No. 1 app in the education category of the U.S. iTunes App Store and has garnered more than 25,000 five-star reviews. It is also ranked No. 1 in the education category in 38 other countries and No. 5 overall among iTunes App Store free apps category in about 80 countries.

The Lumosity app features games that help people improve their cognitive skills, such as retaining information and focusing attention. The company has been around since 2007, and has 45 million members, mostly for its web-based service.

Lumos Labs recently overhauled its iPhone app, and the company launched an iPad app Thursday. According to the company, Lumosity's iPhone app has been downloaded over 19 million times since it launched in November 2012, and more than 35 million mobile games have been played in the past month. It also currently accounts for more than half of the company's user registrations.

Lumosity's iPad app. (Credit: Lumosity)

"We attribute Lumosity's growth to its broad appeal and the universality of the program's benefits," said Krishna Kakarala, CFO at Lumosity in an email. "Cognitive training offers something for everyone. Similar to a gym, people of all ages use Lumosity to keep their brain in shape, whether it's to focus at work, do better at school and standardized tests, or just to stay sharp. "

In 2012, the company reported $24 million in revenue, double from the previous year. "Lumosity has been growing at a quarterly rate of 20 to 25 percent and doubling every 6 to 9 months since launch," Kakarala said. Lumosity is free for a limited set of features and costs around $70 per year for access to the complete features.

 

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