Les Miles, head football coach at Louisiana State University, has a lot to say during games.
With his baseball cap squeezed tightly around his head, he shouts at players, referees and, who knows, the fates themselves.
However, it appears that he doesn't feel he says enough. Or, perhaps, that he isn't heard enough. For Miles has now decided he needs to Twitter.
Oh, not merely to tell his fellow coaches, boosters and the rest of Louisiana's finest that he's just had a tuna sandwich. No, Miles intends to Twitter before and after games. And during half-time.
Recently, legendary NBA Twitterer Carlos Villanueva of the Milwaukee Bucks was, for a half-time tweet or two.
However, Miles thinks Twitter offers him a new way to communicate. Well, let's call it strategic communication. Otherwise known as recruiting.
College sports recruiting is the cleanest, most scrupulously honest part of academia. Many of the more scientific faculties could learn a thing or two from the lyrical and almost spiritual persuasion that talks youths into signing for, say, Tennessee rather than South Carolina.
Indeed, it was interesting to see how technology seems to have played a major role in one young chap's decision to choose South Carolina. According to wide receiver Alshon Jeffrey, Tennessee coach Lane Kiffin called him on the eve of Signing Day and told him if he went to South Carolina he would be "pumping gas for the rest of his life."
Strangely, Kiffin called Jeffrey after Signing Day to get him to admit that he had said no such thing. Unfortunately, that call was an NCAA violation, as Jeffrey had already agreed to go to another school.
So it is in this context of the Human Persuasion Waltz that Les Miles hopes he will be able to move a potential recruit with his tweets. (Which will, incidentally, be typed by an assistant. Coach's hands will, presumably, be too busy finger-pointing.)
I suppose we'll have to watch out for tweets such as "Not happy with our wide receiver. Need a big guy who runs a 4.1 40. Hey there to high schoolers in Alabama."
Or perhaps: "Did you see our quarterback? A high school quarterback at Permian High, Texas, might think he could do better."
Strangely, Miles told USA Today that he believes this will be a two-way conversation: "Absolutely, it's for recruiting purposes. It allows us to communicate, to those people that subscribe, blasts of information...It's also an opportunity for those prospects that subscribe to communicate to us."
So how many tweets during half time will read: "Get the quarterback out of there," or "Run the ball more, moron." And how many will read: "Fifty grand and you got my boy."
That's the lovely thing about Twitter. Endless possibilities.