Microsoft'sreminded us a lot of what Apple has perfected -- the dramatic press conference. However, after the lights went off, we still had plenty of questions about what the new Microsoft Surface tablets were going to cost and when we could buy them. If Microsoft is using the Apple Playbook, they may have skipped a page or two.
Love it or hate it, Apple has all but mastered the art of the press conference. It's not that they use fancy graphics or a laser-light show, it's mostly because they answer a lot of questions and perhaps most importantly, begin selling the product right away. Cashing in on the excitement of a new product and then allowing the public to buy it immediately is something no other company really does, so it'll be interesting to see if the Surface hype is still churning once it's finally ready to be sold.
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