Low Latency No. 16: If you can't beat 'em, buy 'em

A Zynga acquisition? A little out of character, no?

Blake Stevenson

In an effort to scoop up the smash-hit social-gaming app Draw Something, mobile gaming publisher Zynga acquired OMGPOP for an unprecedented $180 million, plus an extra $30 million in employee retention.

Not only is it the first major acquisition for Zynga, it's also a bit out of character for the company, especially considering some recent controversy the mobile powerhouse ran into with the developer of Tiny Tower, NimbleBit.

Low Latency is a weekly comic on CNET's Crave blog written by CNET editor and podcast host Jeff Bakalar and illustrated by Blake Stevenson. Be sure to check Crave every Thursday at 8 a.m. PT for new panels! Want more? Here's every Low Latency comic so far.

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