Louis Vuitton's plasma staircase

A feast for the label monger's eyes

BornRich

Apparently, Louis Vuitton's interests in technology aren't limited to the likes of dainty cell phone straps. The next time you're out for a stroll on the streets of Rome, check out Vuitton's new Via Condotti store and you'll see why.

Right there in the front is a staircase made of plasma screens that, according to BornRich, "can convert themselves into gushing water, trailing vines or a classic Louis Vuitton trunk." Stick that in your fan, Lagerfeld.

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