Liquavista shows off full-color e-reader

Liquavista's full-color e-reader appears to be aimed squarely at magazine and newspaper reading.

Liquivista e-reader

LAS VEGAS--Coming from the womb of Philips' Research Labs, Liquavista is working on a full-color e-reader. Specifications aren't being offered as of yet, but you can tell by the picture above that the device is very much angled at magazine and newspaper reading.

Building upon the company's LiquavistaBright platform, the new reader uses its LiquavistaColor technology for that full color screen, as well as "electrowetting" display technology, which involves modifying the surface tension of liquids on a solid surface using a voltage.

The e-reader prototype sounds pretty promising for now, but with plenty of e-readers being let out of the bag this week, Liquavista's conservative 2010/2011 launch estimate will have to be brought forward to actually gain any traction. Particularly with tough competition from the Nook.

This story originally appeared on Gizmodo.

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