LinkedIn, CNBC team up

Alliance will populate the professional networking site with content from the business news channel and will add LinkedIn's social-networking capabilities to CNBC.com.

Business news channel CNBC and professional networking site LinkedIn have formed a strategic alliance.

Under the deal announced late Wednesday, the CNBC will provide articles, blogs, financial data, and video across the LinkedIn network. The news channel also will integrate LinkedIn functionality into CNBC.com. That functionality will allow LinkedIn's members to share comments about the news within their network of friends and business contacts. In addition, the two companies will jointly create content, including community-generated content such as surveys, from LinkedIn members for broadcast.

The changes on the sites are set to launch in the fourth quarter.

"For quite a while, CNBC has been asked when will it enter professional networking," Mark Hoffman, CNBC president, said in a statement. "This question has been clearly answered today...."

 

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