Line already forms in front of phantom Apple store

Apple has not even confirmed the existence of a pop-up Apple store in Austin, Texas, but people have still gotten in line in front of it.

Update, 6 p.m. PT: The pop-up Apple Store in Austin is indeed a pop-up Apple Store in Austin. And it's now open. With a line that stretches more than a full block, the store is slowly processing iPad 2 buyers in town for SXSW. Our gallery has also been updated with pictures of the store's innards.

Caroline McCarthy/CNET

AUSTIN, Texas--Apple has declined to comment on whether the under-construction space at South Congress Avenue and Sixth Street downtown here is, in fact, a pop-up Apple store created just for the South by Southwest Interactive Festival (SXSW) and the launch this afternoon of the iPad 2. That hasn't stopped a small line from forming around the corner of the storefront hours in advance.

Most of those in line were wearing large SXSW badges, suggesting that they're out-of-towners looking to nab their iPads while they're in town--but a few may have been locals who want to get their hands on an iPad 2 but have been discouraged by reports that shipping times for the device have stretched out to several weeks .

The iPad 2 goes on sale at 5 p.m. local time.

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.


Discuss Line already forms in front of phantom Apple...

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Articles from CNET
How to do a clean install of Windows 10