Line already forms in front of phantom Apple store

Apple has not even confirmed the existence of a pop-up Apple store in Austin, Texas, but people have still gotten in line in front of it.

Update, 6 p.m. PT: The pop-up Apple Store in Austin is indeed a pop-up Apple Store in Austin. And it's now open. With a line that stretches more than a full block, the store is slowly processing iPad 2 buyers in town for SXSW. Our gallery has also been updated with pictures of the store's innards.

Caroline McCarthy/CNET

AUSTIN, Texas--Apple has declined to comment on whether the under-construction space at South Congress Avenue and Sixth Street downtown here is, in fact, a pop-up Apple store created just for the South by Southwest Interactive Festival (SXSW) and the launch this afternoon of the iPad 2. That hasn't stopped a small line from forming around the corner of the storefront hours in advance.

Most of those in line were wearing large SXSW badges, suggesting that they're out-of-towners looking to nab their iPads while they're in town--but a few may have been locals who want to get their hands on an iPad 2 but have been discouraged by reports that shipping times for the device have stretched out to several weeks .

The iPad 2 goes on sale at 5 p.m. local time.

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.

 

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